Visiting address

Apartado 48

Girona 17251


Postal address

Apartado 48

Calonge , Girona 17251



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Company information

APUS utilises uncommon skills and experience to support a diverse client base in achieving their objectives.


 APUS provides capability and insight to guide business strategy and transformation by:

  • Using deep industry knowledge to advise organisations on both existing challenges and future trends, their associated impact. Applying the analytical skills to interpret data, assess problems and structure a range of potential solutions. 
  • Providing an independent assessment of strategic plans and objectives to identify enhancement opportunities and confirm every angle is considered. 
  • Supporting organisational transformation by ensuring a clarity of vision and objectives, and that effective communications are in place to support staff alignment and focus. 
  • Using a range of interpersonal styles to challenge and support leadership teams in equal measure to deliver desired outcomes. 
  • Coaching senior teams and designing leadership development programs to create change agents within the organisation to support enduring improvements from within.

External monitoring of the effectiveness of change, reporting of progress, and identifying any necessary updates required to achieve successful outcomes.


Helping businesses exploit the potential of competitive tendering processes to realise reductions in operational expenditure, improve focus on value delivery, and drive suppliers to deliver greater customer centric behaviours and improved performance, aligned with business objectives.

Creating headroom for management teams to assess supply options, plan and undertake an effective procurement process, stimulate competition and maximise the benefits to customers, users and shareholders. Drafting tender requirements which align both strategic business imperatives, as well as operational needs.

Involvement in managed procurement services also provides insight on how to target proposals for bidding organisations who wish to deliver compelling proposals. Utilising the mapping of capabilities to customer needs and completing competitor analysis to design a bid strategy and associated key messages.

Provision of interim bid director, solution lead and copywriting roles to supplement existing teams, or contributing to strategic reviews, red team and black hat activities.

Delivery of training activities to enhance bid team capabilities.


Due to its complex nature, APUS provides non industry professionals with a depth of knowledge and rapid understanding of the aviation sector in general, and air navigation services in particular. Proven ability to translate technical jargon and complex operational concepts into reports, presentations and briefings suitable for use by non-specialists.

 Analysts and partners at investment management firms have engaged APUS to quickly comprehend the specifics of aviation market sectors and appreciate the relative strengths and weaknesses of existing players or potential market entrants, as well as recognise the impact of new and emerging technology.

Expert Witness - Training in courtroom proceedings, and experience distilling key points from technical documentation such as aircraft accident reports into practical briefing material for legal teams settling insurance disputes can provide valuable independent clarity and the basis for rapid resolution.


Using hands on practical experience as both an operator, as well as being responsible for the transformation and management of transport related operational control facilities, APUS can assess current performance, advise on development areas, design and implement the necessary change programmes, and monitor and report on the delivery improvements achieved.

Tools and techniques developed for the aviation industry have been successfully utilised in both the road transport and rail sectors, and provide a unique insight for numerous unrelated businesses.

Whether focusing on a specific issue, or providing a best practice “check-up”, we’ll review your business objectively looking for innovative, practical ways to improve what your business delivers or the way it delivers it. Then we’ll work with you to develop an achievable, objective based plan, ensure buy in from the shop floor to the board, and efficiently implement these measures.


Every business needs a deliberate, sector-specific sales and marketing strategy aligned with the objectives of the organisation. APUS can help you understand your target clients, particularly those in the Middle East, and ensure your offerings, and crucially, the descriptions of those offerings, meet customer needs.

APUS can also provide insight into cultural differences, and ways of working in both Europe and the Middle East, deepening your own understanding. Using this knowledge, APUS can also support the development of bid strategy, draft executive summaries, support the creation of compelling proposals, and conduct critical reviews of outputs, to provide you with a competitive edge and help you secure sustainable business growth.

These same skills can also be used effectively by the client in procurement processes to evaluate and assess tenders received from bidders.

Recent Projects:

  • Air Navigation Service Managed procurement Cardiff Airport and St Athan Airport
  • Advisor to three different ANSP clients during tenders to provide services in Europe, Middle and Far East
  • Expert witness engaged by UK and US law firms with respect to claims associated with aircraft accidents in Far East and Central America
  • Development of masterplan for newly created ANSP in Iraq, addressing operational, personnel, capital investment, route charges and budgetary requirements
  • Capability study for state ANSP, assessing structures, assets and performance against business requirements to deliver a gap analysis and develop of strategic road map
  • Review and assessment of ATC manning for UK regional airport, providing input to analysis of manning levels, and opportunities for operational efficiency through rostering or technology.
  • Capacity study of for international airport in the Far East; assessment of ATM and runway capacity, technology and training operations and comparison to comparable European operations
  • Drafting of report for asian Government providing insight into variables affecting runway capacity, including explanation of Air Traffic Management, technology and efficiency concepts.
  • Middle East market analysis study and development of sales and marketing strategy for European avionics supplier

Company information

Headquarters location Apartado 48
Girona 17251
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